About Mile 12 Warrior
Born from 25+ years behind the wheel. One platform. Two brands. One mission: empowering truck drivers to own their journey.
Meet the Founder
Joyce Cooke
FOUNDER & CEO — MILE 12 WARRIOR LLC
Joyce Cooke is a battle-tested professional truck driver with over 25 years on the road, a fierce advocate for driver wellness, and the founder of Mile 12 Warrior LLC — a movement dedicated to helping truckers conquer fatigue, master resets, and thrive amid the demands of the trucking life.
Born in Michigan in January 1967 and raised in the heart of the Midwest, Joyce graduated from West Platte High School in Weston, Missouri, in 1985. Her early career took her into hospitality, where she completed a two-year course in Hotel/Motel Food Service Management and spent a decade in food and beverage operations, including time at prestigious properties like the Ritz-Carlton. Those years sharpened her skills in high-pressure environments, customer service, time management, and attention to detail — qualities that later proved invaluable behind the wheel of a big rig.
Life's turns led Joyce into trucking around 2000, following the loss of her children's father. To keep their schedules stable and provide for her family, she began driving a school bus — a role that built her discipline, safety focus, and deep understanding of responsibility on the road. A neighbor's recommendation opened the door to ABF Freight in early 2006, where she started as a dock worker in Kansas City. ABF sponsored her CDL training in Arkansas, launching her progression through pickup and delivery (P&D) city work, building double and triple trailer sets, to full over-the-road (OTR) driving. After 14 years mastering the Midwest routes, she transferred to California in January 2021 to join ABF's road team, where she continues running regional and long-haul operations across the western U.S.
Joyce's safety record speaks volumes: consistent plaques for safe driving, a President's Award from ABF in 2011, and an exemplary history of commitment to getting there safely. As a proud mother of four and grandmother of eight, she knows the stakes — family waiting at home, miles that never end, and the isolation that can wear anyone down.
The Mile 12 Story
But Joyce didn't just survive the road; she transformed its toughest challenges into strength. She lived the relentless cycle of fatigue — chasing elusive sleep during delays, fueling with coffee, racing the HOS clock — and turned those battles into wisdom.
The "Mile 12" moment became her rallying cry: that critical point deep into a long haul when exhaustion peaks, decisions matter most, and resilience can make or break the run.
From there, she built better habits: smarter nutrition, effective detox strategies, intentional time management after shutdown, proactive self-care, and mindset shifts that turn survival into thriving.
What started as personal encouragement for fellow drivers has grown into Mile 12 Warrior LLC, a judgment-free community and platform at mile12warrior.com that equips professional truckers with real-world tools: fatigue management, mastering the 10-hour reset, mindset resets, wellness strategies, and fleet consulting. Rooted in prevention, a warrior spirit, and genuine support, Mile 12 Warrior helps shrink the FMCSA-noted 13% of large truck accidents tied to fatigue while combating the loneliness of the miles through blogs, articles, live sessions, an online "campfire" space for sharing tips and stories, and uplifting connections that remind drivers they're not alone. 1 Social Butterfly is our supportive avenue for living your best life — blogs, community, and merchandise at 1socialbutterfly.net.
Our Mission
Empower truckers to embrace the freedom of the traveling life while prioritizing health, safety, and strength — so every mile becomes a victory, not just a grind.
What Makes Us Different
Prevention Over Reaction
We don't wait for problems. Our tools and strategies are proactive — keeping you sharp, safe, and strong before the crisis hits.
Warrior Mindset
We celebrate resilience without sugarcoating realities. The road is hard. We honor that truth while giving you what you need to thrive.
Real-Road Perspective
This isn't theory from a desk. Every resource, every tip, every strategy comes from someone who's been behind that wheel for 25+ years.
Our Brands
Mile 12 Warrior LLC
Your dedicated ally for turning the toughest stretches into triumphs. Proactive fatigue fighters, mindset resets, 10-hour reset mastery, wellness strategies, and personalized guidance for individuals and fleets.
1 Social Butterfly
Our supportive avenue for living your best life. Blogs, community, merchandise, and more — strength, creativity, and transformation at 1socialbutterfly.net.
Mile 12 Warrior is your driver wellness platform here; 1 Social Butterfly is our supportive avenue for living your best life — blogs, community, and merchandise at 1socialbutterfly.net.
Connect With Joyce & Join the Movement
Email: joyce@mile12warrior.com
Phone: (916) 292-7411
Websites: mile12warrior.com | 1socialbutterfly.net
Address: 2108 N St. #8325, Sacramento, CA 95816